Our Story

Kingthong Brand History

Kingthong began its journey in 2022 in the vibrant city of Miami, USA. With a vision to penetrate the American market, we set out to create a brand that would not only cater to the fashion needs of women but also generate employment opportunities in the factories previously established in Mexico by our esteemed designer, Rubén Darío Valera Genao.

Despite our short history, we have experienced exponential growth, reflecting the deep-rooted expertise and experience gained from various brands that began in Venezuela and later expanded to Mexico. Our foundation is built on years of dedication, innovation, and a commitment to quality and social responsibility.

From the outset, our mission has been to empower women, making them feel confident and beautiful through our meticulously crafted designs. Each piece we create is a testament to our commitment to excellence, combining elegance and boldness to highlight the best of every woman. Our collections include swimwear, bikinis, swimsuits, clubwear, showwear, club uniforms, and lingerie, all designed with the utmost care and attention to detail.

Rubén Darío Valera Genao, our visionary designer, has played a crucial role in shaping our brand. Born in Venezuela, Valera Genao is celebrated for his innovative approach to haute couture and his significant impact on the fashion industry. With extensive international experience, he has refined his production techniques and established a strong presence in both the American and European markets. His design style is characterized by its visual impact and ability to empower women, helping them feel confident and fabulous.

At Kingthong, social responsibility is at the heart of everything we do. We are committed to generating employment and supporting families through our operations in Mexico. We ensure fair wages and benefits for our employees, fostering a respectful and dignified work environment. Our commitment extends to sustainability, as we use eco-friendly materials and production processes that minimize our environmental footprint.

Ethical labor practices are foundational to Kingthong. We prioritize providing a safe, inclusive, and respectful work environment, adhering to strict safety standards and fair labor conditions in our factories. We promote equal opportunities and continuously invest in the education and training of our employees.

As we continue to grow and expand our reach both in the United States and internationally, we remain dedicated to upholding our core values of quality, ethical labor practices, and sustainability. Our journey is just beginning, but our roots are firmly planted in a legacy of passion and innovation that spans continents and generations. Through our commitment to excellence and our focus on empowering women, Kingthong is poised to make a lasting impact on the fashion industry worldwide.